Adviser > News > March 2010 > Strong financial strength – reassurance for you and your clients
Strong financial strength – reassurance for you and your clients
We're pleased to have had our financial strength reconfirmed, demonstrating our strong grounding in the marketplace.
Strong financial strength
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In today's uncertain economic climate your customers want reassurance around a company's financial strength. They want to know that the products you're recommending to them are provided by a company that will be here in years to come.
So how financially strong are we?
As part of the Royal London Group, we're pleased to reassure you that our financial strength continues to remain strong.
| Company | Date | Rating | Definition of rating |
|---|---|---|---|
| Standard & Poor's (Counterparty credit rating - CCR) | June 2009 | A- (strong) | Strong management and capitalisation with stable outlook |
| Moody's | April 2009 | A2 (strong) | Strong capitalisation with stable outlook |
| AKG Actuaries and consultants | September 2009 | B+ | Very good financial strength |
Royal London has maintained a strong financial position despite the tough market conditions. At a time when some of our competitors have had their financial strength ratings downgraded1 or put under review we've remained financially strong.
How have we remained financially strong?
- We've made sure our strategy remains focused on specialist businesses within key core markets.
- We continue to champion our mutuality – we can focus on taking the long-term view as we're not under pressure from shareholders to focus on quick returns.
- We've stayed faithful to our adviser remuneration strategy, Financial Adviser's Fee – one which is akin to the RDR's Adviser Charging model and focuses on long-term profitability rather than short-term quick wins.
What does our strong financial strength mean for you and your clients?
- Knowing how financially strong we are means you can recommend us with confidence to your clients.
- You and your clients can have the reassurance that because we are financially sound we will be here for the long-term.
- We can and will continue to provide you with quality sustainable products that you can recommend to your clients.
Get more information
Speak to your usual Scottish Life contact for more information or to request a copy of our financial strength factsheet.
Reference
- Moody's were reported to have downgraded 31 insurers. Life & Pensions magazine, June 2009
For professional advisers only
